12. Native Plants For All 2

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12. Native Plants for All: Insights for Inclusive Public Programming 2

📅 DateThursday, February 5
📍 AreaHall D
⏰ Time3:35 pm – 5:20 pm
Section 2 of 2. Join us for an interactive session on how to make public classes, workshops, and events more inclusive and accessible to all. We'll share helpful tips and success stories, and discuss strategies together.
SESSION CHAIR
Carrie Strohl, PhD

The School Garden Doctor, Napa, CA, United States

Carrie Strohl, PhD
The School Garden Doctor
Carrie is the founding director of The School Garden Doctor, a nonprofit rooted in equity and grounded in nature. As a social justice educator and science literacy researcher, Carrie (she/her) collectively creates accessible, inclusive, and culturally sustaining programs. Though she specializes in garden-based interactions, she also advises outdoor, science, and nature-based programs. Additionally, she provides strategic planning, evaluation, and grant writing services to environmental education organizations. Within CNPS, she serves as secretary of the Chapter Council and a member of the Diversity, Equity, Inclusion, and Justice (DEIJ) committee.

12.1 Como se Llama This Plant?: How to Talk about California Native Plants to the No Sabos, the Sabo Poquito's, and the Señoras

Brenda Kyle

Independent Guide, Duarte, CA, United States

Description
This presentation aims to guide attendees on the process of developing an interpretive program for Spanish or Spanglish speaking populations of various ages. Because language is generational and evolving, so too must be our approach to communicating plant knowledge. Attendees will be provided with useful, basic language, as well as a few ethnobotanical factoids to engage everyone on the Spanish speaking spectrum. Through the tools provided, the presentation will encourage attendees to dig into their own cultural identities and examine how plants have been integral parts of their personal history. No sabo doesn’t equal no puedo.
Presenter Bios
Brenda Kyle
Independent Guide
Brenda is a California Certified Naturalist as well as a Certified Interpretive Guide. She recently earned a Medicinal Plant Certificate from Cornell University, but learned infinitely more from her mother and father. She is of Tarahumara (Rarámuri) and Tepehuán (Ódami) descent, and honors her roots.

12.2 Expanding Access to Native Plant Landscaping Certification

Erik Blank, Maryanne Pittman

Theodore Payne Foundation, Sun Valley, CA, United States

Description
The California Native Plant Landscaper Certification (CNPLC) is transforming how landscapers across Southern California connect with native plants—and with their own professional growth. Since the program launched in 2020, Theodore Payne Foundation (TPF) has run 75 cohorts and certified over 1,726 individuals, from aspiring landscapers entering the field to experienced land managers at the county level.

Accessibility is at the heart of the program. Courses are offered online and in-person, in both English and Spanish, with all materials fully bilingual. A mobile-friendly online portal provides students with ongoing learning opportunities, networking, and a space to share their own voice—crucial for those without desktop access. The flexible 20-hour curriculum adapts to many needs, whether for city crews, private companies, or individuals balancing work with certification. Grants and scholarships further open doors, and partnerships allow the program to expand into new communities across the region.

Our 12 trained instructors bring diverse expertise—from nursery trade to crew leadership to design—and several were once CNPLC students themselves. Lessons are designed to engage industry workers at every skill level, offering both foundational knowledge and pathways to specialization in areas like irrigation and Integrated Pest Management (IPM). For many, the certification has turned “just a job” into a meaningful career path. Continued learning through advanced classes, professional tours, and a job board sustains momentum beyond certification.

There is still room for growth—we’re seeking partners to expand language offerings, reach more communities, and strengthen the bridge between the native plant movement and the landscapers shaping Southern California’s future.
Presenter Bios
Erik Blank
Theodore Payne Foundation
Growing up in Southern California, native plants feel like home to me. I was fortunate to start a new career in horticulture about 10 years ago and landed at Theodore Payne Foundation in 2020. To be immersed in the California native plant world is a true joy.

12.3 From Soil to Soul: Restoring Landscapes, Restoring Minds

Andrea Sonnenberg1, Diane Shader Smith2

1LA Youth Mental Health Coalition, Los Angeles, CA, United States. 2The Gottlieb Native Garden, Los Angeles, CA, United States.

Description
Ecological restoration needs to draw more intentionally on the principles of mental and physical health because of the same forces that heal people can also heal the land. This presentation addresses how integrating these perspectives can strengthen both human and environmental resilience. It positions mental, physical, and environmental health as interconnected pillars of collective wellbeing. Drawing from public health advocacy, narrative medicine, and native-plant ecology, the session examines how human resolve and ecosystem recovery mirror one another through shared processes of restoration, balance, and renewal.

By applying insights from field-based experience, personal narrative, and preventive health practices to native-plant work, the presenters reveal how the language of healing can deepen public engagement with the natural world. Understanding these intertwined restorative processes requires questioning how society determines what is “worth restoring,” and how stigma or misperception—whether surrounding mental illness, chronic disease, or so-called “weedy” native landscapes—can distort those judgments.

Through story, science, and lived experience, the presenters will illuminate how nurturing the natural world nurtures the self. Together, they argue that the restoration of soil and the restoration of soul are not parallel efforts but deeply interdependent ones—reminding us that cultivating health, in all its forms, begins with connection, compassion, and care for the environments within and around us.
Presenter Bios
Andrea Sonnenberg
LA Youth Mental Health Coalition
Andrea Sonnenberg is a mental health advocate, attorney, and educator dedicated to advancing youth wellness through advocacy, storytelling, and systemic change. She co-founded Wise Readers to Leaders, which addresses educational inequities through literacy and leadership programs, and began her advocacy after the tragic loss of her son, Bradley who struggled with mental health issues. Since then, Andrea has led a national speaking tour, produced the "Getting Thru" podcast, and established the Bradley Sonnenberg Wellness Initiative at USC, offering students therapy, peer support, wellness programming, and a curriculum now adopted nationwide. She is also the author of two children’s books, Panda’s Helping Paw and Elephant’s Big Climb, which introduce mental health concepts through compassionate storytelling. Andrea recently founded the LA Youth Mental Health Coalition, uniting leading mental health organizations to address the youth mental health crisis. She serves on several nonprofit boards and holds a Narrative Medicine certificate from Columbia University.
Diane Shader Smith
The Gottlieb Native Garden
Diane Shader Smith is a writer, speaker, and communications strategist who spent 17 years working with The Gottlieb Native Garden, one of the most biodiverse private native gardens in California, helping to share its story as a model for urban conservation and environmental education. She worked on the book, The Gottlieb Native Garden, and the upcoming documentary, which highlights the ecological and cultural significance of native plants, has written her own books, worked on a TV show, and led a department at an international PR firm. After the loss of her daughter Mallory at age 25, she posthumously published Mallory’s memoirs; Salt in My Soul (Random House, 2019) and Diary of a Dying Girl (Random House, 2024). She conceived The Global AMR Diary, an international storytelling initiative with the World Health Organization and the CDC among others. Across all her projects, Diane uses narrative as a catalyst for change.

12.4 The Importance of Informal Education in an Ecosystem of Learning, or the Curious Layperson to Nerd Pipeline

Matthew J. Ampersand

find out farms, Sacramento, CA, United States

Description
Are you wanting to increase attendance at your events? Would you like to attract a more diverse audience?  Get some younger folks in the mix?  Come learn some fundamental strategies to rethink how your organization is doing public programming.  In this presentation, we will go over curation, marketing, and production techniques to entice a wider audience, create the conditions for engagement, and increase retention.  Develop education and outreach practices that suit you and your ideal diverse audience. Spoiler alert: Most of the techniques described in this presentation are cheap or free!
Presenter Bios
Matthew J. Ampersand
find out farms
Matthew Ampersand is an experienced educational event curator and producer with a demonstrated history of working in the museums and informal education industry. He is skilled in creative curation and strategizing for engagement with diverse audiences. With a passion for ecology, food, and community, he founded find out farms in Sacramento, where he continues his work in educational programming and runs a native plant nursery. He suffers from insatiable curiosity and can be easily distracted trying to identify insects.

12.5 How Digital Storytelling Can Grow the Native Plant Movement

Zadi Diaz, Steven Woolf

Native Plant Club, Los Angeles, CA, United States

Description
The native plant movement faces a unique challenge: while ecological urgency grows, public engagement often lags due to accessibility gaps and lack of awareness. This presentation explores how digital storytelling can bridge that divide and bring more people into the movement. By blending powerful imagery, inclusive narratives, and mindful use of technology, we can make native plant gardening approachable and inspiring for diverse audiences.

Through real-world examples from Native Plant Club, we’ll examine strategies for creating digital content that educates without overwhelming, fosters cultural connections, and encourages action, whether that means planting a single milkweed or transforming a backyard into habitat. Attendees will learn how to craft simple, impactful stories for social media, websites, and video platforms, while avoiding the common pitfalls of digital fatigue. The session will include a short, interactive exercise where participants draft a “micro-story” about a native plant or garden moment, demonstrating how anyone, regardless of tech skill, can use storytelling to spark ecological change.

Key Takeaways: This presentation empowers attendees to amplify their work, inspire new advocates, and strengthen the collective movement for California’s native plants.
Presenter Bios
Zadi Diaz
Native Plant Club
Zadi Diaz is the co-founder of Native Plant Club, a community-driven initiative dedicated to making native plant gardening simple, inspiring, and accessible. With over two decades of experience as a creative producer, writer, and director for companies like Disney, Netflix, and Google, Zadi now brings her storytelling expertise to the ecological movement. Her work blends media, education, and hands-on engagement to help people understand the critical role native plants play in biodiversity, climate resilience, and human well-being. A certified California Naturalist, Zadi is passionate about creating spaces and resources that reconnect people to nature and empower meaningful environmental action.
Steven Woolf
Native Plant Club
Steve Woolf has spent the last two decades shaping the future of media, leading award-winning projects that reached global audiences. Now, his focus is closer to home: as co-founder of Native Plant Club, Steve is translating his creative energy into the soil, guiding the development of a vibrant native plant garden and building a dry stack wall that blends art with ecology. With a deep commitment to sustainability and community, Steve is passionate about creating spaces that reconnect people to nature.

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The mission of the California Native Plant Society is to protect California’s native plants and their natural habitats, today and into the future, through science, education, stewardship, gardening, and advocacy.

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